KFC & Taco Bell Was Never a Glitch: The Real Reason They Share Buildings

Описание: Why are KFC, Taco Bell, Applebee's, and IHOP merging into a 2-in-1 dual-branded restaurant? This real estate strategy and franchise business model by Yum! Brands and Dine Brands uses ghost kitchens and virtual brands to dominate DoorDash and maximize franchise profit.

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Chapters
0:00 The Restaurant That Shouldn't Exist
1:03 The Strategy Behind the Madness
2:51 Why It Almost Died
4:30 Ghost Kitchens & The Comeback
5:45 Final Takeaway