They're After Anime Now

Описание: Kirsche inspects her DEI / Bridge related tabs after finding a familiar sounding corpo in a Madam Savvy's Tweet, turns into an incredible rabbit hole of how corporate wants to insert "the message" into anime and their future strategy to promote DEI as "anime culture".
From September 19th VOD:    • it all comes back to BRIDGE (つ✧ω✧)つ  
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00:00 Intro
00:10 Start of the Dentsu Rabbit Hole
03:35 Cracking the Code How Multicultural Gen Z Reshape Mainstream Marketing
48:40 Burt Bees Is First Brand Using Omnicom's Diverse Creator Network
59:47 Omnicom Partners With NGL Collective To Highlight Hispanic Creators
01:11:04 NMSDC + Omnicom Certification Reimbursement Initiative
01:23:23 The Anime Effect: Marketing Strategies For Brands In The U.S.
01:27:40 WCDonalds Anime Shorts
01:30:22 The Anime Effect (cont)
01:50:12 The Rundown: Why Anime Is Having A Marketing Moment in 2024
01:56:37 Trap Sushi Documentary
02:08:21 Cxmmunity Media
02:14:06 Dentsu Strengthens Its Anime Business With Establishment Of Dentsu Anime Solutions Inc. In Japan
02:18:08 How Microsoft, Dentsu Aegis Network And McCann Dialed Up Diversity & Inclusion
02:19:32 Dentsu Aegis rebrands to Dentsu
02:23:25 Dentsu Web Archive
02:33:27 Dentsu List Of Animated Projects
02:34:01 Dentsu Web Promoting and Embracing DEI
02:36:29 Outro

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Edited by: @the_StrayWolf