Episode 5 - Achieving 10x With Data, with Shameek Ghosh

Описание: Achieving 10x With Data (ft. TrusTrace)

Most companies are using AI to get 2x efficiency—automating code or speeding up routine tasks. But how do you use data to get 10x growth?
In this episode of Data as the Fourth Pillar, we are joined by Shameek Ghosh (Co-Founder & CEO, TrusTrace) to explore the hierarchy of value in the age of AI.
Shameek argues that while 2x comes from automation and 5x comes from customer insights, Achieving 10x With Data requires something different: Using AI to enter entirely new markets and industries that were previously impossible to access.
We discuss how TrusTrace built a "Data Hub" that maps the "Deep Tier" supply chain—moving beyond Tier 1 suppliers to the raw materials at Tier 4.
Shameek explains why "scraping the internet" for data creates dangerous liabilities and why the future belongs to platforms that can deliver "Day Zero Value."'

In this episode, we cover:
• The 10x Framework: Moving beyond 2x efficiency (automation) to 10x growth (new business models).
• The "Deep Tier" Black Hole: Why fashion brands know their Tier 1 suppliers but are blind to Tier 4—and why that is now a regulatory risk.
• Day Zero Value: Solving the "cold start" problem by using network effects to deliver instant value to new customers.
• False Positives Kill Speed: Why AI scraping is dangerous in compliance and why you need "primary data" to avoid red flags.
• Data is James Bond: Why data isn't about the gadgets (technology), but about having the context and smarts to survive the mission.
• From Green to Gold: How data collected for sustainability compliance is now saving P&Ls during supply chain disruptions.

QUOTABLE MOMENTS:
• "2x is automation... 10x is when you can enter a new industry completely in 6 months using AI." — Shameek
• "False positives in a supply chain are a dangerous thing... it sends a red flag and slows down your activity." — Shameek
• "James Bond is smart... not because he has the gadgets, but because he knows the surrounding context. That is Data." — Shameek

CHAPTERS AND TIMESTAMP:
00:00 Introduction to TrustTrace and Shameek's Journey
03:47 The Evolution of TrustTrace: From Art to Sustainability
06:26 Understanding Supply Chain Complexity in Fashion
09:00 The Role of Technology in Supply Chain Transparency
11:58 The Impact of Regulations on Supply Chain Management
14:36 Leveraging Data for Business Transformation
17:22 The Future of Sustainable Supply Chains
19:50 Emerging Trends in Consumer Awareness and Brand Trust
28:15 The Evolution of Data Hubs
30:51 The Importance of Adaptive Organizations
35:39 Data as a Strategic Asset
42:17 The Role of AI in Data Utilization
46:57 Personifying Data: Insights and Reflections
51:00 Close - Key Takeways


ABOUT THE GUEST:
• Shameek Ghosh: CEO and Co-Founder of TrusTrace, a platform enabling supply chain transparency and product traceability for some of the world's largest fashion and retail brands (Adidas, Decathlon, Hugo Boss). Based in Stockholm, he focuses on using high-quality data to drive sustainable and resilient operations.
🔗 CONNECT with Shameek on LinkedIn:   / shameek  


📚 RESOURCES:
Book: "Data as the Fourth Pillar - An Executive Guide for Scaling AI" by Sujay Dutta & Siddharth Rajagopal
Website: ⁠https://www.datathefourthpillar.com


⁠CONNECT WITH THE HOSTS:
Sujay Dutta:   / sujaydutta  
Siddharth Rajagopal:   / sidd-rajagopal  


Subscribe to "Data as the Fourth Pillar - The Board and CXO Briefing" for more executive perspectives on the future of Data and AI.

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