The CMO Scoop - Episode 1: Building a Marketing Team for Small Businesses

Описание: In the first episode of The CMO Scoop, a marketing podcast for small businesses, Lara August talks with Lana Harris, Marketing Director and Fractional CMO at Robot Creative, about effective strategies for managing and building a marketing team. Collectively, Lana and Lara have interviewed, hired, trained and managed nearly 100 marketing team members for both internal teams at their agency and for their clients. Listen in as they discuss tips for building a marketing team.

In this video, they cover:

00:00 - Introduction
00:50 - Meet Lana Harris, Marketing Director and Fractional CMO at Robot Creative
03:43 - How to Fill Marketing Positions
04:35 - What's the Typical Situation with Small Business Marketing Teams?
09:20 - What Does Marketing Leadership Look Like in a Small Business?
10:30 - Marketing from a Sales POV vs a Marketing POV
14:38 - Why "Learner Mentality" Should be Part of Your Company Culture
18:09 - What are Realistic Marketing Team Roles and Responsibilities?
22:17 - Pros and Cons as You Build Your Small Marketing Team
24:55 - What Does the title "Marketing Manager" Really Mean?
26:23 - Best Tips on Finding the Right Person for Your Marketing Position
27:08 - What Does “Years of Experience” Actually Mean? How to Use Inbox Testing
32:30 - Tips for Pre-Screening Marketing Candidates
35:22 - What Makes People Want to Work for Your Business?
36:19 - What Should Onboarding & Training Look Like for Marketing Roles?
40:43 - Implementing the 30-60-90 Day Training Period
45:32 - Tips as You Help New Marketing Hires Grow
46:27 - Q&A
51:32 - Parting Advice: What Could Small Businesses be Doing Better?

#smallbusinessmarketingtips #marketingteam #smallbusinessmarketing

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