News Update: Toyota offering free Hispanic pride stickers
Автор: TradeTheTrend
Загружено: 2010-09-07
Просмотров: 1559
Описание: The AP reports that Toyota is hoping to maintain its lead as the top brand among Hispanic buyers. Toyota is offering a series of bumper stickers or decals to drivers who wish to display and celebrate their Hispanic heritage. The stickers contain the phrase "somos muchos" translated to "we are many," and includes cultures, regions and other popular descriptors covering Latin America. There are more than 100 versions. The decals are now being offered via the Spanish-language version of Toyota's Facebook Page. They will also be distributed at upcoming festivals in LA, Houston, Dallas, Miami, New York and Chicago. The AP cited a recent speech by Toyota President Yoshi Inaba where he indicted that one out of every four Hispanic car buyers bought a Toyota last year.
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