Episode 7: Digital Populism and Bolsonarism on Social Media (with Letícia Cesarino)

Описание: In the final episode of imPACT: Diálogos, anthropologist Letícia Cesarino discusses her digital ethnographic work with Bolsonaro supporters in light of political and anthropological theory, specifically focusing on populism and conspiracy theories. She elucidates the complex dynamics of the 2018 electoral campaign through, among other things, the concepts of ‘digital populism’ and ‘schismogenesis’, and a friend-enemy binary that structured its logic.



Letícia Cesarino is Associate Professor of Anthropology at the Federal University of Santa Catarina (UFSC) in Florianopolis. She holds a Ph.D. from the University of California at Berkeley and is currently working on the contemporary co-emergences between digital media, populist politics, post-truth, and neoliberal rationalities.








imPACT: Diálogos is an original production that is part of the ERC-funded PACT: Populism and Conspiracy Theory project at the University of Tübingen, Germany.



It is written, produced, and hosted by PACT postdoctoral researcher, Katerina Hatzikidi.



Sound design and mixing: Ignacio Albornoz Fariña



Cover image: Yul Koh



Special thanks to: Steffi da Silva, Julius Haferkorn, Gabriele Höffner, Michael Butter



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