This U.S. Funeral Giant Tried to Take Over Australia — It Backfired Spectacularly

Описание: 📉 The $50 Million Mistake: SCI’s Funeral Takeover Failure in Australia 🇦🇺⚰️
In the 1990s, one of America’s biggest funeral corporations, Service Corporation International (SCI), tried to take over the Australian funeral industry—and failed spectacularly. Backed by cash, confidence, and corporate arrogance, SCI believed they could “McDonaldize” grief, importing their U.S. model into a culture they didn’t understand.

In this video, we dive into how SCI swept into Australia, quietly bought up over 20% of the market, and faced swift backlash from communities, media, and grieving families. From poor cultural research to aggressive sales tactics, SCI made every mistake in the book—and lost tens of millions in the process. 📉

We explore:
🔹 Who SCI is and how they dominate the U.S. death care market
🔹 The unique features of the Australian funeral industry in the 90s
🔹 Why Australians rejected corporate funeral culture
🔹 The media backlash and financial fallout
🔹 How SCI’s failure helped create today’s funeral giant: InvoCare

This story is a powerful lesson in business ethics, cultural sensitivity, and what not to do when expanding globally.

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#FuneralIndustry #BusinessFails #SCIFailure #DeathCare #AustralianHistory #InvoCare #CorporateGreed #DeathEducation #TabooTopics #FuneralTakeover #fail

🔗 RESOURCES FROM THIS VIDEO
-Taboo Education's video: "InvoCare: Australia's Funeral industry Mega-Company":    • InvoCare: Australia's Funeral Industry Meg...  

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