FIA 028 Go Where The Best Are with Mike Byrne Anomaly

Описание: Original Air Date: Nov 12, 2024

Have you seen - the Jason Kelce ads with the B-Dubs buffalo at the bar? Or maybe you've seen something a little more “pinkies out” such as the holiday campaign for Tiffany & Co featuring Anya Taylor Joy.

Do you like Super Bowl commercials?

If any of these interest you, then today is your day, cause we’re talking to industry pro - Mike Byrne, Founding Partner and Global Chief Creative Officer of Anomaly.

Anomaly has in their portfolio: THIRTY-ONE Super Bowl commercials - with more on the way.

Budweiser, the Lance Armstrong Live Strong campaign, Buffalo Wild Wings, Top Golf, so much Nike, Converse, SONY, Six offices around the world and 800+ employees -

ALL with Mike at the helm.
Look up Anomaly. Look up Mike. This is a good one.

Mike Byrne is a founding partner of Anomaly and Global Creative Chief, where he helped lead Anomaly to Agency of the Year in 2022, Ad Age A-list #1 in 2017 as well as seven top ten placements seven years in a row. He helped lead Anomaly to two-time Fast Company Most Innovative Companies on top of other industry accolades.

He spent his formative years in advertising at Wieden & Kennedy NY then Portland where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 – 2006. **During his tenure, W+K Portland amassed more awards than any other agency in the United States. W+K Portland was Agency of the Year two times in this tenure. While at W+K, Mike managed creative development for Nike in the US, Latin America and Europe.

Mike has been recognized throughout his career for creative excellence, being awarded numerous Grand Prix at Cannes International Advertising Festival, D&AD, The One Show, Art Directors Club, Clios, and CA amongst others. Mike is also a multiple Emmy award winner.

Beyond advertising, Mike has helped launch multiple companies spanning, from cannabis to fashion brands to food and beverage.

00:00 Intro
01:37 Mike Byrne's Background and Icebreaker
03:03 Diving into Football and Advertising
05:19 The Art of Super Bowl Commercials
08:13 Crafting Memorable Narratives
13:51 Behind the Scenes: Budweiser Puppy Commercial
27:59 Expanding Anomaly: Global Offices and Leadership
34:29 The Importance of Leadership Unity
35:07 Balancing Creativity and Management
37:42 The Role of Curiosity in Creativity
40:57 Avoiding Pattern Behavior in Advertising
47:39 The Value of Production Companies
50:45 Exploring New Talent and Risk-Taking
54:18 The Future of Advertising and Gaming
01:02:22 Reflecting on Career and Industry Insights

Some of Mike's Work
Nike Tag -    • NIKE: TAG (Cannes Advertising) (Film Lions...  

Nike Angry Chicken -    • Nike : Angry Chicken | Commercial Director...  

Nike Move -    • Nike - Move  

JW Gentleman's Wager II "The race" -    • Jude Law Johnnie Walker Behind The Scene -...  

Converse "Made By You" -    • Converse 2015 Campaign "Made by You"  

Budweiser "Best Buds" -    • Budweiser - Best Buds  

Budweiser "Prohibition" -    • Budweiser   Super Bowl 2012 Commercial   P...  

Sony "This is 3DTV" -    • Sony 3D Commercial  

Dick's Sporting Goods Every Pitch - https://www.dandad.org/awards/profess...

Converse Lunch Money - https://smugglersite.com/work/convers...

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