The Evolution of Fashion Runway Show Invitations

Описание: Fashion invitations have become a modern status symbol, a signifier of one’s importance within the fashion industry. It’s a show of the world’s most important fashion professionals that have specifically been selected over others, from journalists and buyers to stylists and tik-tok influencers. Not everyone is afforded the privilege of seeing what the best major luxury fashion brands have to offer on the runway in realtime. For the hoi polloi, the only option is to watch a livestream of the show or to catch a replay of it via social media platforms.

Despite the hype around fashion runway shows, there is not much consideration for the invitations to these same events. They can do anything from provide key nuggets into the next direction of a brand to being an extension of a designer’s creative vision.

Modern fashion invites now double as modern marketing tools progressing from decorated pieces of paper to souvenirs created to be cherished well beyond the expiry date of a runway show.


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