From "Trust Me" to "Show Me": Moving Sustainability at Shell Oil From "Priority" to "Core Value"
Автор: MIT Sloan Management Review
Загружено: 2011-03-24
Просмотров: 4570
Описание:
The timeline of energy development projects now is largely driven by sustainability and social performance issues, says Marvin Odum, president of Shell Oil. That's prompting innovations in how the company involves external stakeholders, incentivizes employees and drives changes throughout the entire energy industry.
Read the full article http://smr.mit.edu/x/52317
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