Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter Prospecting

Описание: In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

00:00 Introduction to LinkedIn Sales Strategies
01:47 The Four Pillars of LinkedIn Success
05:46 Transforming Profiles from Resumes to Resources
09:22 Building Authentic Relationships on LinkedIn
13:02 Integrating Sales and Marketing Efforts
18:06 Leveraging AI in LinkedIn Prospecting
24:53 The Future of Sales and Marketing Collaboration

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