Enhancing Your Relationship-Based Marketing Approach

Описание: Relationship-based marketing is not about sounding polished—it’s about sounding human. In this episode, we break down what separates genuine relationship marketing from transactional “used car salesman” tactics, and why trust, consistency, and customer experience are the real growth levers.

You’ll learn how people make decisions when they feel valued, and why marketing becomes truly effective when you can apply data and insights to create relevance for the customer. We unpack why brands like Disney win at loyalty by engineering experience, not gimmicks—and why you don’t have to know someone personally to build a relationship with them if your message is relatable, consistent, and authentic.

The conversation also hits the credibility problem: when referrals are driven by money incentives, the relationship loses its meaning and your reputation takes a hit. Instead, we explore how to invest in clients as people—not just accounts—and how community-building (including conferences that bring practices together) creates network effects that drive real growth.

Finally, we get tactical: funnel marketing vs relationship nurturing, how to use drip campaigns to build engagement over time, and why nurture marketing and drip sequences often perform exceptionally well in healthcare and medical practices. If you want a marketing approach that compounds—where trust turns into referrals, retention, and long-term revenue—this episode lays out the principles and the playbook.

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Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

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https://wellnessworksmedicalbilling.com
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