Divine Chocolate: Doing Business Differently
Автор: Divine Chocolate
Загружено: 2018-02-13
Просмотров: 8348
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Highlighting the serious challenges faced by the millions of poor smallholder farmers around the world on whom we depend for much of our food, the program focuses on how Divine Chocolate has taken a radical approach to address the problem by turning the usual business model on its head.
With cocoa farmers represented on the Board, and receiving 44% of company profits, they are being empowered to invest in their own futures, while in turn consumers are empowered to make choices that change lives.
We need to support the farmers we depend on to grow the foods we love. Enjoy this clip that was featured on "Informed" in February 2018.
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