We Will Specialize - Lessons From The Win Without Pitching Manifesto
Автор: Coach Blaine
Загружено: 2023-01-17
Просмотров: 81
Описание:
One of the big questions in business is whether to specialize or generalize. While there are pros and cons to both strategies, when it comes to service based businesses like the real estate appraisal, sales, and lending businesses, specialization is one of the best paths to being relevant in a crowded and noisy marketplace.
Blair Enns, Author of the Win Without Pitching Manifesto, starts off his first chapter with the title, We Will Specialize! Although he's talking primarily to designers and creatives, the advice is the same for appraisers, Realtors, Loan Originators, and hot dog carts.
Bottom line; if you're not standing out from the crowd, you'll simply be part of the crowd.
What you'll learn in this episode:
Why specializing matters
The dangers of being undifferentiated
How to command a price premium instead of discounting your fee
I hope you get some value from this one!
-Blaine
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CONNECT WITH ME:
Instagram: / realvalueking
Website: https://www.CoachBlaine.com
LinkedIn: / blainefeyen
Podcast on Spotify: https://bit.ly/3ZJ2WnA
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