Stop Mapping Systems First: Start With User Needs Instead | Rich Allen

Описание: Most teams start by mapping their technical systems. Wrong move.

Rich Allen, author of User Needs Mapping, reveals the critical first step for shifting from "inside out" to "outside in" thinking: Start with your users, not your systems.

The simple question that changes everything: "Who's this serving?"

By introducing user-focused language in meetings—asking who you're delivering for and what they actually need—your organisation begins to naturally embrace outside in thinking.

🔑 Key Takeaway: Push back against the natural inclination to map technical systems first. Start with users and needs instead.

📚 Learn More:

User Needs Mapping book: https://www.amazon.com/User-Needs-Map...
https://userneedsmapping.com/
Rich Allen:   / richardallen  

#UserNeedsMapping #TeamAlignment #OutsideInThinking #OrganisationalChange #ChangeManagement #UserNeeds #TeamTopologies #ArkароInsights #B2BStrategy #AgileTransformation
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Arkaro is a B2B consultancy specialising in change management, innovation, and commercial excellence for the agriculture, food, and chemicals industries. Using our collaborative "do it with you" approach, we work alongside clients to deliver sustainable, value-generating solutions. We don't just coach—we get on the pitch with you.