Why Is Meta's Muse AI Free? The Bet on Transaction Fees

Описание: Meta's personal AI agent Muse can move beyond answering questions to carrying out tasks such as bookings and shopping. Why offer its basic features for free—and how could that become a business?

This video explains the dedicated virtual machine behind Muse, its connections to external services, and the design of approvals and payments. It then explores what happens to advertising when an AI agent does the shopping, and examines a monetization strategy built around transaction fees, subscriptions, and business services.

From attracting attention to becoming the gateway for purchases and actions, Meta is pursuing a different role in everyday commerce. We also examine three hurdles: computing costs, trust in privacy, and fair recommendations. Future profitability and adoption remain uncertain.

Related official information:
Meta's Muse launch in Japan (Japanese)
https://about.fb.com/ja/news/2026/10/...
Meta Q3 2026 results
https://investor.atmeta.com/investor-...

Timecodes
00:00 Why offer Muse's basic features for free?
01:07 From answers to action: Virtual machines and integrations
02:51 Approvals and payment safeguards
03:44 Rising costs and Meta's monetization ambitions
05:06 When AI agents bypass ads
06:17 The transaction-fee model
07:24 Subscriptions, business services, and smart glasses
08:15 Three hurdles to making the strategy work


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