A Signature Scent Success Story: Corporate Scenting in Retail
Автор: ScentlinqPro
Загружено: 2026-01-14
Просмотров: 16
Описание:
We spoke with Mr. Köksal Kaysı, Retail Director of İpekyol Group—one of the leading brands in the retail sector—about our strong partnership that has been ongoing since 2012.
In this video, you will hear how the concept of scent in retail is not merely a pleasant detail, but a strategic decision just as critical as store concept and architectural design. Mr. Kaysı explains how scent, through its direct impact on the limbic system, influences customers’ purchasing decisions and strengthens store loyalty, as well as why İpekyol customers specifically want to purchase the store’s signature scent.
This engaging conversation also shares valuable insights into how a consistent high-quality standard is maintained across 150 locations and 270 stores, and how a strong corporate scent identity is successfully created and sustained.
👤 Guest: Köksal Kaysı (Retail Director, İpekyol Group)
📍 Topic: Corporate Scent Design and Store Atmosphere Management
#ScentlinqPro #İpekyol #KöksalKaysı #RetailManagement #ScentMarketing #Retail #CustomerExperience #IpekyolGroup #CorporateScent #RetailDesign
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
