How Zipcar Segments a Million Members: Video Case Study | Zipcar

Описание: http://zipcar.com // Zipcar’s marketing team, and its approach to segmentation, were highlighted in a video case study produced by McGraw-Hill Education.

Director of Field Marketing, Kate Pope Smith, provides a sneak peek into how Zipcar divides its global community of more than a million members into smaller groups, creating a more personal connection with the brand.

Zipcar is the world’s leading car sharing network, driven by a mission to enable simple and responsible urban living. With its wide variety of self-service vehicles available by the hour or day, its industry-leading university, business and government fleet programs, and its operations on over 500 college campuses and in more than 500 cities and towns across nine countries, Zipcar offers the most comprehensive, most convenient and most flexible car sharing options available. Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of vehicle rental services. More information is available at www.zipcar.com.

Own the trip, not the car with Zipcar: http://zipcar.com/

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Zipcar is the world leader in providing 'wheels when you want them' — a revolutionary mobility service that gives members on demand access to a variety of cars in cities, campuses and airports, by the hour or day. Zipcar helps consumers, businesses and governments save money and hassle, while helping make cities better places to live through smart and efficient transportation. Learn more: http://zipcar.com/