Rene Gruau 維內．革魯 (1909-2004) Graphic Designer Illustrator Italian

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Rene Gruau (Renato Zavagli Ricciardelli delle Camminate), (born Feb. 4, 1909, Rimini, Italy—died March 31, 2004, Rome, Italy), Italian-born graphic designer and illustrator who created stylish graphics and elegant, sophisticated ads for high-fashion houses and magazines. With his works that suggested an inspired melding of Japanese drawing and Toulouse-Lautrec posters, Gruau, who was self-taught, formed a bridge between the celebrated French poster tradition and modern advertising. His clients included couturiers such as Christian Dior, Givenchy, and Pierre Balmain, Vichy water, the Moulin Rouge nightclub, Air France, and Cinzano.
Among poster artists, only a few have had a career as long and prolific as Rene Gruau’s. From the beginning of his career in the 1920’s to the year of his death in 2004, Gruau never ceased to draw and work, leaving an oeuvre of “chic” posters encompassing the best of the old world’s fashion style.
Gruau was born in Italy in 1909 , with an Italian father and a French mother. His father was an aristocrat, withgreat expectations for his young son: he wanted him to be a diplomat and resented his son’s passion for drawing. But Gruau followed his elegant mother — his first model — a jetsetter, traveler and fashionista, throughout Italy and then to Paris. Of his mother the artist said “My mother was mad about travel, so I began to wander all over the world before I learned to walk” and “I feel I owe my calling as a draftsman to my mother.” She introduced him to painters and fashion magazine editors who encouraged him to pursue his craft. At 15, thanks to his mother, her friends and his own talent, Rene Gruau already had a promising career as a fashion illustrator awaiting him.
During the post-war period, he reached the summit of his career as he worked with the most brilliant fashion designers such as Dior, Givenchy and Lanvin, and high class music-halls such as the Moulin Rouge and the Lido — clients whom he continued to work with later on.
Gruau was a man of the world and of many skills: an illustrator and a poster artist, he also sold paintings, designed costumes and stage sets, and even created his own collection of clothing in 1948-49. In Gruau’s many and varied works, one thing always shone through: his style — a notion he strongly defended at a time when the use of photography in advertising threatened poster artists.
維內．革魯（雷納托Zavagli Ricciardelli阿爾Camminate），（生於1909年2月4日，意大利里米尼，死亡2004年3月31日，羅馬，意大利），意大利出生的平面設計師和插畫誰創造了時尚的圖形和優雅，成熟的廣告高時裝屋和雜誌。隨著他的作品，暗示日本圖紙和圖盧茲 - 勞特累克的海報，Gruau，誰是自學成才的靈感melding，形成了法國著名海報傳統與現代廣告之間的橋樑。他的客戶包括時裝設計師，如迪奧，紀梵希，和皮埃爾·巴爾曼，薇姿水，紅磨坊夜總會，法國航空和Cinzano。
在海報的藝術家，只有少數人有事業，只要和多產的維內．革魯的。從他在1920年到他去世的一年職業生涯2004年初，革魯從未停止繪製和工作，留下的“時尚”的海報涵蓋了最好的舊世界的時尚風格的作品。
革魯出生於意大利於1909年，與意大利的父親和母親是法國。他的父親是一個貴族，withgreat為他的小兒子的期望：他希望他成為一名外交官和怨恨繪製兒子的激情。但革魯跟著他的翩翩媽 - 他的第一個模型 - 一個的Jetsetter，旅客和時尚達人，整個意大利，然後到巴黎。他的母親的藝術家說，“我的母親是狂愛旅行，所以我開始徘徊在世界各地之前，我學會了走路”，“我覺得我欠我的呼喚作為起草人我的母親。”她把他介紹給畫家和誰鼓勵他時尚雜誌的編輯去追求他的手藝。在15，這要歸功於他的母親，她的朋友和他自己的天賦，劉若英Gruau已經有了一個有前途的職業生涯作為一個時尚插畫等著他。
在戰後時期，他達到了職業生涯的巔峰，他最輝煌的時裝設計師，如迪奧，紀梵希和Lanvin的，高檔的音樂殿堂，如紅磨坊和麗都工作 - 客戶誰他繼續與後來的工作。
革魯是世界和許多技能的人：插畫家和海報的藝術家，他也賣繪畫，設計的服裝和舞台佈景，甚至創建了自己的服裝收藏1948-49。在Gruau的多種多樣的作品中，有一件事總是透出來：他的風格 - 一個概念，他同時極力辯解時，利用廣告攝影的威脅海報藝術家。