Colin Dodds - SWOT Analysis (Business Song)

Описание: What’s this, you wanna analyze a business?
Take this (I insist) it’s a matrix
All the top economists they hate this
‘Cause this equips your brain with top tricks
Insights outta this world like space ships
Hot tips more delicious than hot chips
What’s this beautiful tool we call this?
We call this a SWOT analysis

What's this, you wanna analyze a business?
Take this (I insist) it’s a matrix
All the top economists, they use this
Choose this, 'cause it's so hard to refute this
Take good and bad and put 'em in columns
Internal external row by row got 'em
What's this beautiful tool we call this?
We call this a SWOT analysis

Strategic planning technique to identify unique
Strengths, weaknesses, opportunities, and threats
And you bet that you will get
Relevant useful insights
That all feel just so right to
Make some managerial decisions
To meet your company's vision

What's this, you wanna analyze a business?
Take this, I insist (it's a matrix)
If you use it, great, but beware of mistakes
The thing those top economists really hate?
Is confusing opportunities for decisions
Opportunities are positive external conditions
Not your choices or your propositions
Before you take action, gotta know your position

SWOT analysis, an example of a bookstore

SWOT!