The Future of AI in Search | Whiteboard Friday Revisited | Britney Muller

Описание: What's changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited.

Timestamps:
0:00 - Intro
0:41 - Britney's mission to make AI accessible to marketers
1:15 - Shedding light on the AI hype cycle
2:55 - The impact of LLMs on the search industry
12:15 - Actionable steps for marketers to use AI effectively
13:10 - Why "FOMO" is AI propaganda
15:06 - The human touch: why your real-life experience matters
16:13 - Unpacking the environmental impact and bias of AI
24:46 - The future of the content ecosystem
27:54 - Creating content that is both informative and entertaining
35:35 - How LLMs can help with competitive research
41:47 - The power of starting small
42:40 - Why failure is the "yellow brick road" of using AI
51:50 - Identifying painful tasks to automate

52:30 - How to find and follow Britney Muller
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