It’s pronounced GIF.

Описание: Is there a "right" way to pronounce it? And why is it so complicated? •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: https://lingthusiasm.com/post/1801539...

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Graphics by William Marler: https://wmad.co.uk
Audio mix by Graham Haerther: https://haerther.net

REFERENCES:

Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'. https://mashable.com/2014/10/21/mispr...
O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from https://bits.blogs.nytimes.com/2013/0...
Olsen, S. The Gif Pronunciation Page. https://web.archive.org/web/202002251...
Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture.   / jif-is-the-format-gif-is-the-culture  
McCulloch, G. 2015. Why the pronunciation of gif really can go either way. https://www.mentalfloss.com/article/6...
Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways. https://mcdowlinguist.github.io/2020/...

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