Building “Creativity on Tap” for Modern Brands with Dana Hork

Описание: In this episode of Self Funded, Dana Hork, Founder & CEO of Beers With Friends, shares how she transformed her frustration with the traditional agency model into a five-day sprint business designed for modern marketers. Drawing on her experience at Wonder, Walmart, and Jet.com, Dana explains how she and her co-founder built a creative microagency rooted in trust, speed, and focus—offering “creativity on tap” without long retainers or bureaucracy. She discusses shared consciousness in co-founding, iterating toward product-market fit, and why senior judgment and perspective are more valuable than ever in an AI-driven world.
(00:00:01) Career Control Through Self-Funded Ventures
(00:08:49) Collaborative Decision-Making in Co-Founding Ventures
(00:15:28) Evolution from Flexible Projects to Productized Services
(00:28:12) Creating a Trust-Based Independent Agency Culture
(00:29:29) "Creative Collaboration for Business Success"
(00:33:34) Personal Friction: Entrepreneurial Success Recipe
Dana's Links:


Beers with Friends: www.bwfagency.com


Dana's LinkedIn: www.linkedin.com/in/danahork/


BWF LinkedIn: www.linkedin.com/company/beerswithfriends/


BWF Instagram: www.instagram.com/getbeerswithfriends


BWF YouTube:    / @beerswithfriends  


BWF TikTok: www.tiktok.com/@beerswithfriends
Self Funded Links:
Substack: ⁠https://selffundedbychrissie.substack... (https://selffundedbychrissie.substack...)
Apple: ⁠https://podcasts.apple.com/us/podcast... (https://podcasts.apple.com/us/podcast...)
Spotify: ⁠https://open.spotify.com/show/5u4zA43... (https://open.spotify.com/show/5u4zA43...)
YouTube: ⁠https://www.youtube.com/channel/UCxW6... (https://www.youtube.com/channel/UCxW6...)
The Long Game:
I help growth-stage companies close the gap between strategy and execution for growth or exit through The Long Game. Learn more at longgametalent.com.
My Self Funded Tech Stack:
These are some of my favorite tools I use everyday in my business and podcast (affiliate links):



Collective: Powers my S-Corp from bookkeeping to paying contractors to tax prep. ⁠https://share.collective.com/mQHI7Bf⁠ (https://share.collective.com/mQHI7Bf%...)



Flodesk: The easiest email platform with clean, easy-to-customize designs and a simple workflow interface: ⁠https://flodesk.com/c/19VL1X⁠ (https://flodesk.com/c/19VL1X%E2%81%A0)



Granola: I’ve tried several AI notetakers and this is my favorite. I take my own notes in the interface which are the enhanced after the call: ⁠https://go.granola.ai/chrissie-francona⁠ (https://go.granola.ai/chrissie-franco...)



Airtable: I’ve built my business operating system in Airtable, including my CRM, content management tool, and to-do list: ⁠https://airtable.com/invite/r/uq7tgTC3⁠ (https://airtable.com/invite/r/uq7tgTC...)