Top Google Ads Problems & Mistakes (2020) | SOLUTIONS & EXPLANATIONS
Автор: Holini
Загружено: 2020-02-04
Просмотров: 1760
Описание:
Covering the most common problems and mistakes we have seen across a wide range of accounts. We go in-depth explaining the thought process behind these issues and their solutions.
The topics discussed in this video are:
2:40 Not knowing your customer
8:16 Lots of traffic, little or no conversions
16:08 I am seeing different numbers in Google Analytics vs. Google Ads
19:25 Importing goals from Google Analytics to Google Ads
28:36 Using Google Ads conversion tracking
34:59 Only brand campaigns are working for us
41:34 Only search campaigns work for us / don’t know how to expand
55:35 Wrong KPIs (cpc, impressions, clicks)
1:03:14 Not enough data to use Smart Bidding
1:13:48 Not using portfolio bid strategies
1:30:51 Smart Bidding is not working for us
1:50:14 Key takeaways
Presentation by Liis Laisaar from Holini at Startup Week event in Tallinn.
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