Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT

Описание: Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.

We dive into:
The origin story behind Fitted
How to build a brand without big capital
Sourcing quality fabric locally in Pakistan
Challenges of retail vs online
CAC, marketing strategy, and automation

If you’ve ever dreamed of starting your own brand, or are curious about the reality of building a fashion startup in Pakistan — this episode is for you.

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Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid

Chapters:
0:00 - Growth & Potential of Pakistan’s Fashion Industry
4:43 - Muneeb Zafar’s Entrepreneurial Journey: Canada to Pakistan
8:14 - Unlocking Pakistan’s $2.5B Fashion Market
11:40 - Early Career & Genesis of Fitted
15:41 - Lessons from Early Sales Experience
18:33 - Digital Marketing & Product Execution
21:07 - Fitted’s Product Philosophy: Scale & Core Competency
26:08 - Navigating Fabric Sourcing: Local vs Global Quality
33:55 - Pricing Strategy & Creating Market Demand
38:43 - Bootstrapping Fitted: From 5 Lac to 1000+ Products Daily
41:29 - Online vs Retail: Customer Education & Storefront
46:11 - The Cash-Intensive Nature of Fashion
49:29 - Leveraging Goodwill for Sustainable Growth
52:37 - Future Vision: Retail, Global Expansion & Prudence
56:41 - Brand Crafting: Aesthetic, Positioning & Experience
1:05:36 - Marketing Strategy: Ads, Influencers & Word-of-Mouth
1:09:11 - Balancing Global Ambitions with Local Growth
1:14:48 - Retail Costs, Automation & Delivery Logistics
1:26:55 - Courier Challenges & KLI Market Dynamics
1:34:51 - Current Challenges & Funding Philosophy
1:40:44 - Franchise Models, Exit Plans & Vision 2050