How to Scale Demand Generation Like a Pro | OnBase Podcast

Описание: 🎙️ From Scrappy to Scaled: Lily Youn on Building Demand Gen That Lasts
In this episode of the OMBase Podcast, host Chris Moody sits down with demand generation powerhouse Lily Youn to unpack her journey from full-cycle sales rep to leading demand gen at a scale-up. Lily shares candid stories from her early days in startups, the pivotal moments that shaped her leadership style, and the strategic frameworks she uses to build high-impact marketing programs.

🔍 What you’ll learn:

-How Lily transitioned from BDR to demand gen leader—and what she learned at each stage
-Why account-based strategies need a rock-solid foundation
-How to identify quick wins in your first 30 days as a marketing leader
-The secret to aligning sales, marketing, and ops at every growth phase
-Tools, tech, and frameworks that actually move the needle

🔥 Plus: Her favorite reads, biggest mistakes to avoid, and what AI really means for the future of Demand Gen.

📚 Recommended book: Reset: How to Change What's Not Working
👥 Follow Lily on LinkedIn:   / lily-youn  
🔔 Don’t forget to like, comment, and subscribe for more expert insights from top marketing leaders!
🎧 Listen on Spotify | Apple Podcasts | YouTube | wherever you get your pods:
Spotify: https://open.spotify.com/show/7Hwa9es...
Apple: https://podcasts.apple.com/in/podcast...
Website: https://www.demandbase.com/podcasts/o...

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