India Gate Basmati (KRBL) | Masters of Change | Bizom
Автор: Bizom
Загружено: 2025-10-08
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New Podcast alert | Masters of Change ✨
In this episode of Master's of Change a Bizom Podcast, we sit down with Ayush Gupta, Business Head of India Market for KRBL Limited, and Suraj Makol Head of Sales & Distribution, to uncover the journey of India Gate Basmati Rice, from a family-run commodity business to a digital-forward, market-leading FMCG powerhouse.
Ayush shares insights on transforming KRBL into a multi-brand, multi-category FMCG player, leveraging consumer trends, modern trade, and innovative marketing campaigns.
Suraj dives into the power of technology in scaling sales teams, improving efficiency, and driving adoption of digitisation tools
From expanding penetration in tier 2+ towns to riding the packaged Basmati wave, this conversation captures real intelligence, where data meets human intuition, enabling smarter business decisions and sustainable growth.
Tune in to hear stories of strategy, technology, and leadership that are shaping the future of India Gate.
Watch the full episode: https://lnkd.in/di7hR25N
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