Google Display network - Tips to optimize your Display campaigns
Автор: Semetis
Загружено: 2010-09-29
Просмотров: 4650
Описание: http://www.semetis.com - This tutorial presents two tips to optimize your Google AdWords campaigns running on the Display network. The first tip is to set a frequency capping. This capping will limit the number of impressions per user per day per week or per month. Finding the right capping allows you to target a wider audience and to avoid overwhelming your audience. The second tip is to exclude below the fold impressions if your reports show lower quality performances. This video shows how to activate both these features in your Google AdWords interface. For more information, do not hesitate to comment.
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