IHRM Complete Revision | Morgan's Model, EPRG & Bartlett-Ghoshal | UGC NET Code 55 | JRF

Описание: International Human Resource Management (IHRM) - Complete Guide for UGC NET Code 55

Welcome to this comprehensive lecture on IHRM! In today's session, we decode the critical models and strategic frameworks that define International HR. This video is designed specifically for UGC NET/JRF aspirants (Code 55 & Code 17), covering the bridge between Unit 2 (HRM) and Unit 3 (HRD).

📝 What You Will Learn in This Video:

1. Morgan’s 3-D Model of IHRM:

Understanding the three dimensions: HR Activities (Procurement, Allocation, Utilization), Countries (Home, Host, Other), and Employees .

Key distinctions between PCNs (Parent-Country Nationals), HCNs (Host-Country Nationals), and TCNs (Third-Country Nationals) .

Why IHRM is more complex than Domestic HRM due to risk, scope, and external influences .

2. Strategic Approaches (EPRG Framework):

Ethnocentric: "Our way is the best way" (Home Country Orientation) .
Polycentric: "When in Rome, do as the Romans do" (Host Country Orientation) .
Regiocentric & Geocentric: Moving from regional pools to a truly global talent search .

3. IHRM Structures (Bartlett & Ghoshal Matrix):

How to balance Cost Pressure (Global Integration) vs. Local Responsiveness.
International Strategy: The "Coordinated Federation" approach where knowledge is exported from HQ .
Multidomestic Strategy: The "Decentralized Federation" where subsidiaries act as independent silos .
Global Strategy: The "Centralized Hub" focused on economies of scale and efficiency .
Transnational Strategy: The ideal "Integrated Network" that achieves both efficiency and local flexibility .

4. Sustainable Business & Green HRM:

The shift to the Triple Bottom Line (TBL): Profit, People, and Planet .
Green HRM Practices: Green recruitment, training, and performance management .
Social Accountability (SA 8000): Understanding ethical standards and avoiding "Social Dumping" .

⏳ Timestamps: 0:00 - Introduction & Definition of IHRM 1:19 - Morgan's 3-D Model Explained 2:20 - PCNs, HCNs, and TCNs (The Employee Dimension) 6:16 - Domestic vs. International HRM (Risk & Scope) 07:52 - EPRG Framework (Ethnocentric to Geocentric) 11:18 - Bartlett & Ghoshal Matrix: The 4 Strategies 20:16 Sustainable Business: 22:54 - Summary & Exam Keywords

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📧 Contact: [email protected]

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