How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies

Описание: Ambush Marketing | Nike | Adidas | London Olympics | Summer Olympics | London Olympics 2012 | Proctor and Gamble | McDonalds | Puma | Visa | Beats | marketing | genius | creative | visionary | #findyourgreatness | #findgreatness | #takethestage | #takethecrown | #takethegold | find your greatness | take the stage | 29 london locations in the world | london gym | london road | london ohio | Not just Nike but any non-official sponsor were forbidden from featuring any of the Olympians in their ad campaigns | they were prohibited from mentioning 'London Games' | image containing the Olympic rings | Any references to London or 2012 were not permitted in the campaigns. Words like “London Olympics” | “Summer Olympics” were not allowed | the Olympic organizing committee members were forbidden from wearing T-shirts from unofficial sponsors | nike the winner | 37% | 27% | Nike had an overall 59000 online mentions while Adidas only had about 26000 | Nike had around 16000 tweets and Adidas only had 9000 | Nike had 5m views in Youtube for its FindYourGreatness campaign while Adidas only had 3.2 million views for its campaign | They even checked with people to see who they think was the official sponsor 37% of the Americans thought Nike was the sponsor while only 27% thought of Adidas | Volt shoes | Nike showroom | Neon Green color