108 Using Client Language to Build Rapport and Credibility

Описание: How do you get your clients attention in bids?
Do you modify the language you use?
From my experience these 6 deliver winning language...

Are you looking to ensure
That your bid captures your client’s attention
Right from the very beginning?

❌ One common pitfall to avoid
❌ Is the use of generic language,
❌ Which can create a sense of disconnection
❌ Between what you’re offering
❌ And the specific needs of your client.

Instead of relying on a one-size-fits-all approach,

✅ It’s crucial to adopt the language that your client is familiar with,
✅ Incorporating their jargon
✅ And industry-specific terminology.

By mirroring their vocabulary,
✅ You not only convey your message more effectively
✅ But also demonstrate a deep sense of empathy
✅ And understanding of their business challenges.

Do you consciously adapt your language in your bids
To resonate better with your clients?
I would love to hear about your experiences in the comments below.

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I'm Rob Dustan, Bid Expert, and I'm here to help!
With my tips, you can make the most of every opportunity
And win more bids than ever before!
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Is it time constraints, understanding the criteria, or something else?
Comment below 👇🏼
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