Ornikar: The €100M Empire that became #1 on ChatGPT

Описание: Analyze your AI visibility : https://www.sorank.com

In this video, I break down the complete marketing strategy of Ornikar, a French company now valued at over €100 million. You'll discover the exact tech stack they use on their Webflow website, including analytics tools like Mixpanel, Hotjar, and Google Tag Manager. I analyze their 620+ Meta ads, 2,000+ Google Ads campaigns, and 400+ YouTube ads to understand their acquisition strategy. Their SEO structure is exceptional, generating 1.6 million monthly visitors with 47% organic traffic. You'll learn how they built a blog architecture with perfect internal linking and conversion-optimized pages. I reveal why ChatGPT is now their second biggest referral source, sending them more traffic than most websites. Their PR strategy and media coverage have built massive brand authority that AI models recognize and recommend. By the end, you'll understand exactly how to replicate their GEO dominance.

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I’m Thibault Besson-Magdelain, founder of Sorank.

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Chapters:
00:00 Introduction
01:30 Tech stack & Webflow setup
04:26 Traffic analysis: 1.6M visitors
08:16 Where their traffic comes from
09:18 TV ad campaigns breakdown
13:19 Meta Ads: 620+ creatives
14:20 Google Ads: 2,000+ campaigns
15:28 YouTube Ads strategy
16:57 Homepage conversion structure
21:56 SEO blog architecture
28:12 PR & media coverage