This Design Error Costed me THOUSANDS of dollars

Описание: Why Some Interfaces Are Impossible to Simplify?
Removing steps doesn’t always make a product easier to use. Zenclass combined sign-up and onboarding into one flow to reduce friction, but 45% of users abandoned the process. Revenue dropped by 25% in two months. A step-by-step approach worked better.

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Apple's Design Decline? IVE Seen It All!    • Apple Design: The Post-Ive Era  

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