The Sikh Warrior inspiring the Cowboys

Описание: In the US, NFL Team Dallas Cowboys, have unveiled their new marketing images for the teams’ coming season. And this year’s theme hasn’t just raised eyebrows, it’s shone a spotlight on the little known, but heroic background of Sikh culture bringing it powerfully into the mainstream.
Under the title, ‘Carpe Omnia’, Latin for “seize everything”, the Cowboy’s management have decided to broadcast the message that this year’s team, with the season officially kicking off today, is oozing confident ambition.
But ambition is pointless without heart and courage behind it. And for this reason, the Cowboys have adorned the Carpe Omnia message with the imagery of legendary Sikh warrior, Hari Singh Nalwa.
And now, as every player walks to the team locker room, they must pass under the billboard bearing not just pictures of the team in action, but a heroic portrait of the 19th century Sikh warrior. And as a result, many people are now learning of the valiant history behind the Sikh people.


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