The MrBeast AI Problem

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MrBeast is being accused of ruining YouTube… again.
And this time it’s because he announced that his platform Viewstats is launching an AI thumbnail tool that will allow creators to enter a prompt and receive a “data-backed viral thumbnail.” []
He has since deleted his tweet announcing it, but the Viewstat’s website still has articles and FAQ’s about the tool, and many have also re-shared a previously uploaded video where MrBeast explains some of the functions.
“From creating custom results from any channel to literally being able to put your face on a thumbnail, it literally feels like cheating. This is the home of the AI tool where you can type in any channel on all of Youtube and it will use it as inspiration for the thumbnail its generating.” (0:12-0:26)
Right, in that video he then uses himself as an example and had it generate a thumbnail of him stranded on a volcano.
There are also ways to generate thumbnails without specific channel inspiration, or you can take the URL of a pre-existing video and modify its thumbnail, like in this example:
“To demonstrate, I have this F1 thumbnail with an F1 car and in the prompt I am going to say change f1 car to minivan. That’s all I’m going to type in, and let’s see what it generates. And boom, it’s done!” (1:31-1:44)
And a ton of people were angry, arguing this tool hurts thumbnails artists and editors and allows people to blatantly copy and rip off other channels, with some writing:
“So the biggest YouTuber is pushing AI while also posting about how he hopes everyone watches his work because of how much creative effort went into it..So you understand the value of work and creativity.. but don't understand that this tech is destroying the concept of both?”[]
Some noting that in the past, MrBeast called out channels for copying his thumbs by using faceswapping tools, and writing: []
“So MrBeast gets to complain about channels stealing his thumbnails, then turn around and make a tool that does the same thing but faster and cheaper?...Way to take out the creator in content creator, and the fun that comes from thinking up new ideas. Majorly fuck this. If there’s any class action lawsuit, count me in. I’m so done with this guy.”[]
Major creators like Jacksepticeye also chimed in, because his channel’s logo specifically appeared in MrBeast’s video when he mentioned “taking inspiration” from other channels.
So you had him writing:
“What the actual... and he used my logo in the promotion for it too. I hate what this platform is turning into.


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Produced by: Cory Ray, Philip DeFranco
Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks, Matthew Henry
Art Department: William Crespo
Writing/Research: Maddie Crichton, Philip DeFranco
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#MrBeast #Jacksepticeye #AI