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From actions to attitude: how to evolve with consumers’ health journeys
Автор: Kearney
Загружено: 2025-06-23
Просмотров: 56
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This session and panel addressed what consumers are trying to do to be healthier and the trade-offs they make, and presented a custom segmentation on consumers that outlines key behavioral and philosophical differences in their approach to health. Informed by a survey of 11,000 consumers across 10 markets, this custom research launched at CGF. The results identify key growth opportunities to pursue and clarify certain “myths” when it comes to consumers’ health journeys.
Learn more:
https://www.kearney.com/industry/cons...
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