How to Score Leads From Social Signals (Trigify + Clay Tutorial)

Описание: Learn how to lead score social engagement signals like likes, comments, and post relevance using Clay + Trigify.io. In this webinar, we show you exactly how to turn social interactions into actionable lead scores that drive smarter outreach.

What you’ll discover:

How to set up social signal monitoring in Trigify.io
Scoring likes, comments, and intent with weighted models
Running ICP checks with formulas (and avoiding wasted credits)
Using pain point analysis & NLP for deeper scoring
When to use light-touch outreach vs. full ABM personalization
Exporting scores in JSON for flexible campaigns

If you’re in sales, marketing, or ABM, this session will help you prioritize the right prospects, cut costs, and boost ROI.

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For any questions or inquiries regarding this video, please reach out to   / max-mitcham  

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⏱️ Timestamps

00:00 – Why score social signals
01:05 – Clay template setup
04:10 – Monitoring with Trigify.io
05:10 – Likes vs. comments scoring
06:40 – Post relevance & intent
09:41 – ICP checks & pain points
17:59 – Weighted scoring model
23:33 – Outreach decisions
29:09 – Wrap-up