How to Find Podcast Editing Clients (The TRUTH About Getting Work)

Описание: "How do you find clients?" It's arguably the most common question asked by podcast editors, whether you're just starting out or trying to go full-time. And frankly, a lot of the advice out there misses the mark or is based on an industry that no longer exists. There's no single "secret formula" that works for everyone, especially not in today's commoditized market with more editors and AI tools than ever before.

Join me for an impromptu AMA and discussion about finding clients.

Navigating the freelance landscape today requires understanding the current market realities. In this session, I break down:
• Why Finding Clients Feels Harder Now: The impact of commoditization, increased competition from various sources (including AI and VAs), and the shift in client priorities.
• The Two Main Paths to Leads: A practical look at Outbound (responding to job posts, networking, cold outreach) and Inbound (marketing, website/SEO, content marketing, referrals, marketplaces) lead generation, with pros and cons for each.
• The Non-Negotiable Asset: Why your website is more critical than ever and what it needs to communicate to stand out.
• Beyond the Edit: Why simply offering editing might not be enough and the value of expanding your skills into areas like marketing, automation, or podcast management.
• Mastering the Discovery Call: How to conduct an effective "job interview" that focuses on understanding the client, not just selling your technical skills.
• Handling Difficult Clients & Bad Audio: My perspective on managing client expectations and standardizing your process for audio quality regardless of the source.
• Finding YOUR Path: There's no universal solution. Learn how to assess your strengths and market to find the right blend of strategies for your business.

If you're a podcast editor struggling to find consistent clients or feeling the pressure of market changes, this video offers a realistic perspective and actionable insights on navigating the path forward.

For those of you watching the replay, let me know in the comments:
• What do you struggle with most when finding clients?
• What types of things have you done that have worked (or haven't worked)?
• Let's start a conversation!

00:00 The Most Common Pain Point: How to Find Clients?
01:28 The Industry Has Changed: From Specialized Skill to Commoditized Service
02:49 The Real Competition You Face Today
03:50 How AI & Low-Cost Tools Lower the Barrier to Entry
05:26 Inbound vs. Outbound Lead Generation Explained
06:43 Outbound Method: Responding to Job Posts (Why It's Hard)
08:32 Outbound Method: Networking (Conferences, Meetups, Social Media)
11:40 Inbound Methods: Marketing (Website, SEO, Content Marketing, Ads, Email)
15:20 Referrals & Word of Mouth (Unreliable but Great)
16:04 Marketplaces (Fiverr, Upwork) - Inbound & Outbound
17:00 Your Digital Presence: Why Your Website is CRUCIAL
21:50 The Discovery Call: It's All On You
23:18 Discovery Call Tips: Ask Questions, Don't Hard Sell, Avoid Tech Jargon
24:49 Expand Your Skills Beyond Editing: Value-Added Services
26:34 Automate Your Workflow to Be More Efficient
27:45 Understanding Your Clients & Knowing When Not to Push
30:54 Handling Bad Audio When Clients Ignore Advice
33:55 Blending Inbound & Outbound Approaches
35:33 Marketing is Essential for Freelancers NOW
36:50 Jesse's Approach: Content Marketing & Online Networking
38:48 Outbound is a Numbers Game
40:16 No Secret Formula: Do Your Research & Find Your Fit
43:54 Pricing's Impact on Finding Clients
45:50 Diversify Your Revenue Streams
46:57 Wrapping Up & Your Questions

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#FreelanceClients
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#PodcastIndustry