Pokémon is No Longer for Kids

Описание: On January 12th, 2026, LEGO and The Pokémon Company announced their first official collaboration.
Three sets. Eevee for $60. Pikachu for $200. And Venusaur, Charizard, and Blastoise together for $650.
Six hundred and fifty dollars. For plastic bricks. Shaped like creatures from a video game that costs 70 dollars and is rated E for Everyone.
I know, in my heart, I shouldn’t need to do a video explaining how this is a bad thing. Like most of you who see this are likely going to agree with me; this is absurd. But we need to cover it here, because this thing is going to sell out. We know it’s
And the commercial—oh, the commercial is beautiful. It shows a millennial at a desk. Surrounded by bills and taxes. The crushing weight of adult responsibility. And then the escapism into building LEGO Pokémon. Nostalgia washes over them. They're a kid again. They're happy.
The unspoken message? "Hey, remember when you were happy? Remember when life was simple? Well, you can buy that feeling back. It's only $650. Forget about paying your bills. Buy plastic pocket monsters instead."
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