'Diddy' Combs settles lawsuit with Diageo over racism allegations

Описание: In June 2023, rapper Sean "Diddy" Combs filed a complaint against liquor company Diageo, accusing them of racial discrimination and failure to promote the brands Ciroc and DeLeon, alleging they were classified as "Black brands" for exclusive marketing to "urban" consumers. Now, after about seven months, both parties have reached a settlement, as announced in a joint statement. Combs has withdrawn his allegations, and Diageo stated that there is no ongoing business relationship with Combs regarding Cîroc vodka or DeLeón tequila, which Diageo solely owns.

The complaint, filed through Combs Wines and Spirits LLC, claimed that Diageo, a multi-billion dollar spirits company, failed to meet promotional commitments for DeLeon Tequila and that race was a factor hindering its success. Combs, who signed with Diageo in 2007 to promote Ciroc, saw substantial growth in the brand's sales. His legal team also alleged that a Diageo executive acknowledged Combs' race as a factor affecting DeLeon's success.

Since filing the complaint, Combs has faced four sexual assault claims from various accusers. In response, he publicly denied the accusations, stating that these allegations were attempts to assassinate his character for financial gain. The settlement with Diageo concludes the legal dispute between Combs and the spirits company.