Stepladder Growth
Автор: Gin With Gwynne
Загружено: 2025-09-20
Просмотров: 10
Описание:
Welcome back to Gin with Gwyn. In this episode, I dive into the idea of step-ladder growth – a way of thinking about marketing and business growth that isn’t about chasing endless volume, but about expanding deliberately, measuring carefully, and then contracting to focus on the customers who really matter.
I share how growth is rarely a straight line, why narrowing your focus can actually make your business stronger, and what companies like Airbnb and HubSpot can teach us about this cycle of expansion and contraction. I also talk through my own experiences running an agency, where fewer opportunities at the top of the funnel have actually led to better pitches and more wins.
If you’ve ever wondered why your numbers dip when you narrow your target, or how to balance exploration with sustainability, this episode will give you plenty to think about.
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