Why Most Businesses Stay Average (And How to Stand Out Instead) - Tom Wheelwright, Paul Gottsegen

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Are conventional decisions holding your business back from massive growth? How can approaching your business differently lead you to success greater than your competition? Join Tom Wheelwright as he discusses how entrepreneurs can make massive changes in an incremental way with his guest, Paul Gottsegen, author of the book, Do the Opposite.

Paul is President and Chief Marketing Officer of ISG, managing the firm’s marketing activity, including demand generation, branding and communications. From 2019 to 2023, Paul led the ISG Research business to great heights and continues as Chair, ISG Research. The first 20 years of his career, Paul was a classic product marketing leader for PC hardware, including launching the industry’s first network servers. He has since applied that product marketing experience to CMO roles in large services firms. While marketing is his “center of gravity,” he has led large sales organizations and has been a general manager with full P&L responsibility.

In this episode, explore how to combine positioning, AI optimization (for efficiency!), and the power of humanity to generate superior results.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/

00:00 - Intro.
05:50 - DECODE: Steps for Rejecting Best Practices.
09:56 - What Makes a Distinguished Marketing Message.
14:17 - Modern Marketing with AI.
17:34 - Humanity: Thought Leadership is Human. AI is Average.
22:31 - Resonating with Your Team and Market.
26:06 - Authenticity: “Let It Stand On Its Own.”
28:29 - Closing Statements.

Looking for More on Paul Gottsegen?

LinkedIn:   / gottsegen  
Twitter/X: https://x.com/pgottsegen

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Tom Wheelwright is the founder and CEO of WealthAbility and TFW Advisors, a leading authority on tax strategy and wealth building. He is the best-selling author of Tax-Free Wealth and a trusted advisor to Robert Kiyosaki. As a world class CPA, Tom is dedicated to empowering entrepreneurs and investors to reduce their tax burden and achieve financial freedom. He currently resides in Phoenix, Arizona.

DISCLAIMER:
WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
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Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity.

The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.