Media perspectives: Ed Silverman

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Kicking off the start of a new series where we speak with key media figures in pharma and healthcare, pharmaphorum caught up with Ed Silverman, the Editor of Pharmalot.

0:10 -- Ed's background and how Pharmalot started
2:15 -- About the Pharmalot audience and the site's popularity
4:46 -- How Ed picks his stories
7:50 -- Balancing journalistic opinion with fair balance
12:24 -- Pushback on stories and requests to take down
15:21 -- Ed's view on how well pharma manages its PR
20:55 -- Changing focus over the years; what's hot and what's not
24:08 -- The craziest story ever covered
27:22 -- The future for Pharmalot