The Business Model No One Teaches: Community, Connection, Cash Flow

Описание: In this conversation, Kelly Wagner, publisher of Edge Magazine, discusses her journey in the metaphysical community, the evolution of Edge Magazine, and the importance of transformational experiences in tourism. She shares insights on community engagement through local events, the integration of AI in business, and the significance of connecting people and resources. The conversation emphasizes the vibrancy of print media and the support of small businesses in the holistic space.

Takeaways
Kelly Wagner is the publisher of Edge Magazine, a 30-year-old print magazine.
Tourism is shifting towards experiences with purpose and connection.
Transformational retreats can lead to unexpected opportunities and connections.
Edge Magazine has evolved to include digital platforms and community events.
Print media remains vibrant and essential for community engagement.
Local events support small businesses and foster community connections.
AI can be integrated into holistic business practices with integrity.
Networking and connecting people is a key aspect of Kelly's work.
Successful events require careful planning and vendor selection.
Supporting small businesses is crucial for community growth.

Introduction: In a world where many seek deeper meaning beyond the ordinary, Kelly Wagner, the publisher of Edge Magazine, is leading the charge in spiritual tourism and community connection. With over 30 years in print and a dynamic blend of digital platforms, Kelly’s work is a testament to the growing desire for purposeful experiences.

Main Content:
The Rise of Spiritual Tourism
The podcast opens with Kelly sharing her insights on the burgeoning trend of spiritual tourism. As travelers increasingly seek purpose in their journeys, they’re moving beyond traditional vacations. Kelly highlights a recent retreat she led in Mount Shasta, California, a location renowned for its spiritual energy. This trip attracted 20 participants eager to explore their personal growth and healing.

Creating Transformational Experiences
Kelly recounts the magic of the Mount Shasta retreat, where unexpected opportunities arose. Despite last-minute cancellations from their lodging and chef, the group embraced the spontaneity, allowing a local medicine woman to lead them in a sweat lodge ceremony. This adaptability showcases the importance of surrendering to the flow of energy and being open to what unfolds.

The Role of Edge Magazine
As the third owner of Edge Magazine, Kelly has revitalized a publication that has been integral to the metaphysical community since 1992. She shares how the magazine serves as a platform for connecting individuals with local practitioners and events. The glossy presentation of the magazine also reflects its evolution, appealing to an audience seeking both aesthetic and insightful content.

Building Community Connections
One of the highlights of Kelly’s work is fostering community connections. At their events, which often feature 50 to 75 vendors, attendees can discover diverse practitioners and products. Kelly emphasizes the importance of supporting local businesses, creating a vibrant ecosystem where everyone thrives. The Edge magazine directory is a curated resource, connecting individuals to heart-centered practitioners tailored to their needs.

The Future of Edge Magazine
Looking ahead, Kelly is focusing on the balance between print and digital content, aiming to keep the magazine vibrant. As a member of the Coalition of Visionary Resources, she also keeps her finger on the pulse of holistic trends across the nation, ensuring that Edge Magazine remains relevant and impactful.

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