How do I recruit agents? - Courted webinar w/ Val Burmester, Sean Soderstrom & Chris Camp

Описание: Courted brings you a conversation between Val Burmester (CEO of Beyond Brokers Consulting) and Sean Soderstrom (Co-founder & CEO of Courted). The discussion covers best practices and developing a playbook for agent recruiting. Val, who has led recruiting for many leading Sotheby's affiliates across the US, describes her approach to recruiting, her process, talking points and the organization required to win.

This conversation is moderated by Chris Camp, who leads Customer Success at Courted.

Highlights
Sean Soderstrom (Courted co-founder & CEO): “In a slow market, recruiting can be a perfect foil to counteract the slow market.”
Val Burmester: “This simplifies everyone’s business – managers, owners, recruiters. It’s a collaboration for all three… This is a time saver. It’s manageable, I love that I can look at my notes when somebody calls, it’s user friendly…it’s a game changer.”

Timeline
0:57 Val + Sean Intros
2:09 Why is agent recruiting so important – particularly right now – and why can it be so difficult?
4:15 Migration insights
5:50 How do you balance your time across different segments of agents?
7:45 Are agents moving between different models (traditional vs. discount)?
8:41 What is your approach to different segments? What do you say when you get on the phone?
11:11 How to overcome hurdles / agent hesitation
12:25 What are the struggles reaching out to agents the first time, and how do you overcome them?
14:50 How do you balance the expense of pre-onboarding, and how do you prevent agents from backing out last minute?
20:21 What channel do I use to reach out to an agent? Text, email, phone, or a combination?
25:30 What type of recruiting team structures work best? How do you block your time as a manager who has many responsibilities, one of which is recruiting?
30:21 How should handoffs work between a recruiter and a manager?
33:24 How many recruits can you call in an hour? How do you prepare for a phone call so quickly?
37:01 How to plan your capacity for recruiting
42:15 How do you keep a solid show up rate for meetings?
45:20 What are you using within Courted when preparing for a call?
46:30 What has been the before/after impact

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