How To Master Sales In Your Fitness Business

Описание: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is “sleazy,” this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs.

Key Highlights:

Why gym sales begin with your belief system.
The truth about 'bad leads' and how to handle them.
Why fitness objections are just broken mindsets to fix.
The power of consistent follow-ups for closing more deals.
Transforming sales from boring to impactful for gym owners.


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00:00:00 - Introduction
00:00:12 - Importance of Sales
00:00:56 - Guest's Sales Background
00:01:08 - Challenges in Sales
00:01:38 - Guest's Previous Sales Experience
00:02:37 - Sales in the Fitness Industry
00:02:59 - Guest's Role in Recruitment
00:06:35 - Sales Beliefs and Mindset
00:08:28 - Common Sales Beliefs
00:10:06 - Sales Complacency
00:10:45 - Importance of Sales Training
00:13:33 - Importance of Sales Consistency
00:16:43 - Impact of Sales in Fitness Industry
00:17:21 - Addressing Sales Challenges
00:19:15 - The Lifestyle of Sales
00:19:54 - Understanding the Commercial Market
00:20:09 - The Importance of Sales in Business
00:20:50 - The Role of a Good Product
00:21:51 - The Importance of Sales in Retaining Clients
00:23:07 - The Definition of a Sale
00:23:51 - The Importance of Continued Sales
00:25:08 - The Psychology of the Consumer
00:27:42 - The Importance of Authority in Sales
00:28:13 - The Importance of Understanding Consumer Beliefs
00:33:28 - The Role of Sales in Changing Mindsets
00:36:13 - Good Conversion Rates
00:37:47 - The Impact of Sales Tactics on Retention
00:37:57 - Sales Mindset
00:38:25 - Importance of Sales in Fitness Industry
00:39:10 - Sales Experience and Customer Perception
00:39:38 - Call Cadence and Lead Follow-up
00:40:00 - The Concept of Pestering in Sales
00:41:16 - Importance of Persistence in Sales
00:41:58 - Speed to Lead and Competition
00:49:11 - Working with Older Leads
00:52:49 - Sales Cadence and Consistency
00:54:01 - Conclusion and Takeaways