The Global Media Industry : the market [Kathryn McFarland]

Описание: Xerfi Global has recently published a study on the Global Media Industry, which has seen constant growth over the last few years. Media revenues are made up of income from both consumer spending and advertising revenues from TV, radio and print media. Average annual growth of total media revenues has reached 5.7% between 2012 and 2017, giving a market value of over €960bn (962.1) in 2017, made up of 54% consumer spend and 46% advertising spend compared to 59% and 41% in 2010. [...]