VTA: Safe. Regulated. For Americans.

Описание: The Vapor Technology Association (VTA) launched a massive 7 figure cable, broadcast, and digital advertising campaign urging President Donald Trump and his administration to draw a firm distinction between illicit youth-targeting vapor products and the safer, adult-focused alternatives that help millions of Americans quit smoking cigarettes. This ad ran on Fox News, NewsMax, Bloomberg, NBC, ESPN, and high-profile Sunday news programs.

Our campaign is meant to reinforce the association’s long-standing commitment to reducing youth vaping while safeguarding adult access to safer alternatives and defending the thousands of jobs supported by independent vape companies nationwide. The campaign also sends a clear message: the FDA’s actions are out of step with the President’s stated priorities, and it’s time for the agency to correct course.