Programmatic Advertising with Hélène Parker
Автор: African-American Marketing Association
Загружено: 2022-10-19
Просмотров: 73
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Reach and Frequency™: A Webinar on Programmatic Advertising by Hélène Parker
Programmatic advertising is the use of automated technology for media buying and selling. Programmatic advertising holds 85% of the display advertising and represents a $155B industry. Hélène will share industry insights and career options in this growing industry.
About Helene Parker Consulting
Helene Parker Consulting offers Programmatic Media Solutions to Agency and Brand partners via consulting, training/workshop, and media activation. Her clients have increased their revenue by 10-30% within the first 3 months. Host of The Programmatic Digest podcast.
About AAMA
African American Marketing Association is a nonprofit created to galvanize Black marketers and provide resources to grow their careers and business. Tune into the Marketing For The Culture podcast.
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