Turn New Construction into a Consistent & Profitable Lead Source

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Join Scott Pierce from Listings-to-Leads as he offers a comprehensive walkthrough on leveraging new construction marketing strategies. In this session, Scott addresses the power of targeted Facebook and Instagram ads, utilizing custom questions for better lead engagement, and best practices for social media and email marketing. He also emphasizes the importance of gathering detailed information directly from new construction projects to create compelling content and attract potential buyers. Whether you're a seasoned agent or new to real estate marketing, this episode provides actionable insights and practical tips to enhance your lead generation tactics.

00:00 Introduction and Greetings
00:46 New Construction Opportunities
02:33 Promoting New Construction Units
04:51 Engaging Potential Buyers
08:20 Setting Up Listings and Marketing
14:09 Gathering Information and Creating Ads
32:47 Choosing the Right Colors for Your Ads
33:06 Setting Up Advanced Options in Facebook Ads
33:20 Customizing Form Questions for Better Engagement
34:09 Targeting New Construction Buyers
35:03 Effective Follow-Up Strategies
35:38 Selecting the Right Questions for Your Market
40:02 Creating Social Media Posts from Ads
40:46 Utilizing Past Ads for New Campaigns
41:12 Editing and Formatting Your Social Media Posts
42:35 Leveraging Your Database for Marketing
51:08 Crafting Effective Email Campaigns
55:48 Final Tips and Q&A